Variations on a Theme

Variant covers. What the fuck, right?

Different covers. But the only difference is... the covers?

So you can choose which one you like. Like the comic inside but hate the cover? Oh, a variant with something less horrible on it. My lucky day!

Or you could do what the publisher, printer, and retailer really want and buy both.

Nobody who steps into my store can make head nor tails of them the first time...

Some people buy almost exclusively variants.

Variant covers. A cultural force all their own? What the fuck, right?

~ @JonGorga

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